Design Concept

This is a waffle kiosk. Its overall design is based on the theme of New York street food. It uses the classic red, blue, and white color scheme to echo American cultural symbols, with red and white striped awnings and star decorative strips. The overall atmosphere is warm, lively, and full of nostalgia, which instantly reminds customers of the lively food scene on the streets of New York. The brand logo is a combination of the Statue of Liberty and the brand name, which strengthens the New York flavor label. At the same time, it uses iconic visual symbols to quickly convey the brand story.

Layout Planning

Large product light boxes are on the front and sides of the kiosk to display the main waffle products. High-definition food pictures with simple names are to intuitively present the product form and characteristics. The internal operation area and sales window are integrated. The open operation table facilitates interaction between store staff and customers, and the visualization of the production process enhances consumer experience and trust. The compact layout of the operation area reduces the intersection of dynamic lines and improves the efficiency of serving meals. The height of the sales window is convenient for customers to pick up meals and communicate, which meets the needs of fast-selling scenes.

The top sign and side slogans are the key to brand communication. The slogan uses concise and appealing words to convey emotional value. The warm light chandelier on the top enhances the atmosphere of the kiosk. The food pattern decoration on the background wall builds an immersive brand scene.

Material application

The main body of the kiosk adopts a metal frame, plywood, and stickers. Metal ensures the strength and stability of the structure to cope with daily use in the shopping mall environment. Plywood and stickers are lightweight, waterproof, and easy to clean while reducing transportation and construction costs. The operating table and the contact surface of the display area use quartz stone. Quartz stone is wear-resistant and stain-resistant, suitable for food display and operation. The wall cabinets are made of plywood and stickers, which are neat and durable.

The ceiling uses waterproof and UV-resistant Oxford cloth to restore the retro texture of American dining cars. The metallic luster of the red door enhances the visual refinement and is rust-resistant, ensuring long-term beauty. The product light box is an LED ultra-thin light box, which is energy-saving, uniform in brightness, and highlights the color of food. The top chandelier is a retro industrial-style iron art lamp to supplement the lighting of the operating area.