Appearance design

This is a protein powder retail kiosk called Beauty and Beast. It stands out particularly in the shopping mall setting with its highly recognizable design language. The name itself implies the binary opposition between beauty and power. This concept runs through the entire design of the kiosk. Visually, one corner of the kiosk is mainly made of fluorescent green and industrial-style metal perforated plates, corresponding to Beast. The other corner is mainly designed with rose pink and softened fonts, corresponding to Beauty. The green and pink create a strong color collision, yet achieve visual harmony due to the uniform perforated sheet material and the integrated design of the brand logo.

It precisely conveys the brand proposition that strength and beauty coexist in the fitness field, satisfying both fitness enthusiasts’ pursuit of beastly strength and demand for shaping beauty. Meanwhile, as a fast-moving consumer goods retail display cabinet in the shopping mall, its highly saturated eye-catching colors and the brand logo with illuminated letter technology enable consumers to identify the brand and perceive the product attributes in a short time. 

Spatial layout

The spatial layout of this kiosk follows the principles of maximizing product display and optimizing the consumption flow. The core display area uses multi-layer glass display cabinets to form a three-dimensional display matrix. At the bottom, large-sized protein powder buckets are placed. Portable packages are displayed in the middle layer, suitable for immediate purchase scenarios. The upper level showcases brand-related merchandise or new products. The transparency of the glass material conveys product information without any obstruction, and when combined with the internal lighting, it highlights the texture and details of the product.

The brand logo on the raised columns can be seen by customers in the shopping mall from a distance, increasing brand exposure. The electronic screen embedded in the display case can continuously play product introductions, fitness tutorials, brand stories, and other content. Video promotion helps consumers gain a deep understanding of products and brands and increases the conversion rate of purchase decisions. The display cabinets in two colors form a complementary layout, enhancing the overall brand presence through spatial response.

Material selection

Perforated metal plates, as the core material of this kiosk, combine industrial aesthetics with practical value. The visually perforated design endows the display cabinet with a light and airy feeling, breaking the heaviness and dullness of traditional metal display cabinets. Functionally, the perforated structure has good ventilation, providing a suitable storage environment for supplements such as protein powder. Moreover, the metal material is sturdy and durable, capable of withstanding the physical pressure from the friction of the flow of people in the shopping mall and the display of goods for a long time.

The product display area is made of high-strength tempered glass, which is impact-resistant and shatterproof, ensuring the clarity of product display while reducing safety risks. Its reflective property contrasts with the matte texture of the metal perforated plate, enriching the material layers. The brand logo adopts LED illuminated letters, with uniform light and high recognizability. The electronic screen selects high-definition LCD display devices, supporting the playback of multimedia content and providing a digital carrier for interaction between the brand and consumers. The structural frame of the display cabinet is made of alloy metal, which combines strength and lightweight. The base is made of stainless steel and has a polished surface, which not only enhances the refinement of the display cabinet but also effectively prevents moisture and rust.