A custom kiosk at a mall is a compact retail unit designed to cater to the specific needs of a retailer or brand. These kiosks are strategically located in high-traffic areas of the mall to attract attention and boost sales. They offer a flexible and cost-effective way for smaller retailers to establish a presence in the mall and reach a vast audience of potential customers. Custom kiosks come in a range of sizes and designs, from simple and functional units to elaborate and eye-catching structures with customized lighting, sound, and interactive features. These kiosks can be tailored to the needs of each individual retailer, with branding, logos, and messaging that helps to promote the products or services on offer.
As a marketing tool, custom kiosks are an excellent way for retailers to showcase their products and engage with customers in a more intimate setting than a traditional store. They provide an opportunity for retailers to experiment with new products, test markets, and increase brand awareness. In addition, custom kiosks offer mall operators the chance to diversify their retail mix, provide more options for shoppers, and generate additional revenue streams.
If you’re planning to create a custom kiosk for your business at a mall, there are several steps you need to take to ensure its success.
How to create a custom kiosk?
- Define Your Kiosk Concept
The first step is to define your kiosk concept. Identify what product or service you’ll offer and what makes your kiosk stand out. Have a clear idea of what you want to accomplish with your kiosk before designing it. For example, if you’re selling sunglasses, you may want to focus on providing a personalized experience to customers by offering a variety of styles and custom fitting.
Before designing your kiosk, research the mall where you’ll be located. Find out what kiosks are already in the mall and what products and services they offer. Determine the best location for your kiosk and what type of products or services will be in demand. Look at foot traffic patterns and try to identify areas that are more visible or accessible to customers. According to a study by the International Council of Shopping Centers, 90% of all visitors make impulse purchases, so it’s essential to have a prime location.
Creating a custom kiosk can be expensive, so determine your budget early on. Consider the cost of materials, design, construction, permits, rent, utilities, and maintenance. According to Small Business Trends, the average cost of a mall kiosk is around $10,000, but costs can vary widely depending on the design and location.
- Hire a Professional Designer
Unless you have experience in mall kiosk design, hire a professional designer. Look for a designer with experience creating kiosks for malls or similar environments. The designer can help you create a functional and visually appealing kiosk that meets your budget and objectives. For example, a designer may suggest using modular components to save money or incorporating digital displays to showcase your products or services.
- Obtain Necessary Permits and Licenses
Before you can open your kiosk, obtain any necessary permits and licenses. These requirements can vary depending on the mall and location. You may need to obtain a business license, liability insurance, and permits for things like signage and electrical work. For example, the city of Chicago requires a retail food license for any kiosk selling food or beverages.
Choose Custom Kiosk Materials and Design
Choose durable and easy-to-clean materials, such as metal, glass, and laminates. Create a functional layout that maximizes your space and showcases your products or services. Consider the design of your signage and promotional materials. Use colors and branding that align with your company’s image and messaging. For example, the modern kiosk for the brand Casper, which sells mattresses, features a minimalist design with a white color scheme to convey a sense of comfort and simplicity.
Install your kiosk in the mall after coordination with the mall management and any contractors involved in the installation. Test all equipment and signage before opening to the public. Ensure that the kiosk is compliant with all safety and accessibility regulations. For example, the Americans with Disabilities Act (ADA) requires kiosks to have certain features, such as clear floor space and reachable touchscreens, to accommodate people with disabilities.
Market your kiosk to attract customers. Run promotional events or offer special deals. Invest in the social media marketing or other advertising to get the word out. Use data and analytics to measure the success of your marketing efforts and make adjustments as needed. For example, you may want to offer a discount to customers who share a photo of themselves at your kiosk on social media.
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Successful Custom Booth Examples
Creating a custom kiosk at a mall can be a significant investment, but it can also offer a great return on investment. Here are some examples of successful custom kiosks:
1. The Sephora Kiosk
Sephora is a beauty retailer that offers a wide range of makeup and skincare products. The company has created custom kiosks in malls and other locations to provide customers with a personalized shopping experience. The makeup kiosks feature digital displays and touchscreens that allow customers to browse products, watch makeup tutorials, and even try on virtual makeup. Sephora’s kiosks have been successful in increasing brand awareness and driving sales.
2. The Redbox Kiosk
Redbox is a video rental company that offers DVD and Blu-ray rentals through its kiosks. The company has placed kiosks in malls and other high-traffic locations, making it easy for customers to rent movies on the go. Redbox’s kiosks are designed to be user-friendly, with simple interfaces that make it easy to browse and select movies. The company’s kiosks have been successful in providing a convenient alternative to traditional video rental stores.
3. The Nutella Cafe Kiosk
The Nutella Cafe is a restaurant that serves a variety of dishes featuring the popular chocolate hazelnut spread. The company has created custom kiosks in malls and other locations to offer customers a quick and convenient way to purchase Nutella products. The kiosks feature colorful displays and signage that capture the fun and playful nature of the brand. Nutella Cafe’s kiosks have been successful in increasing brand awareness and driving sales.
creating a custom kiosk at a mall can be a great way to increase brand awareness, drive sales, and provide customers with a unique shopping experience. By following the steps outlined in this guide, you can create a custom kiosk that stands out and attracts customers. Just remember to define your concept, research your mall, determine your budget, hire a professional designer, obtain necessary permits and licenses, choose your materials and design, install your kiosk, and market your kiosk effectively.